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Free Copywriting Course
Introduction
Welcome (1:26)
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What is copywriting?
Definition (1:45)
Copywriting vs content writing
Understanding the difference between copy and content
Copywriting skills
Skills copywriter should have
Copywriting examples
Real-life examples
Copywriting strategies
The copywriting process
Fundamental copywriting techniques
Headline copywriting strategies
Writing like you talk (2:45)
Features versus benefits
Pain-agitate-solve (PAS) formula
Thank you
Summary (0:29)
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