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Digital Marketing Foundations
Introduction to Digital Marketing
What is Digital Marketing? (10:50)
The Evolution of Digital Marketing (4:36)
Digital Marketing Terminology
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Understanding Your Market and Audience
Competitive Analysis (5:12)
Understanding Digital Consumers (5:03)
Buyer Persona Template
List of Market/Competitive Analysis Tools
Branding Fundamentals
Introduction to Branding in Business (5:57)
Brand Assets Best Practices (5:15)
How to Create a Unique Value Proposition (4:48)
Tools to Help You With Branding
Aligning The Business and Marketing
How to Align Business and Marketing Goals (4:44)
Marketing Budget Practices (4:24)
Starting a Career in Marketing
Career Options in Digital Marketing (4:13)
List of Places to Find Marketing Jobs
Career Options in Digital Marketing
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